Your integration pipeline
is stalling.
I fix that — in the US and APAC.
I get seed to Series A crypto APIs and SDKs integrated with wallets, neobanks, custodians, and DeFi protocols — 90 days, both markets, hands-on.
The Real Problem
Most integration deals don't fail
because the product is wrong.
Your head of BD gets an interested response from MetaMask or OKX, has a good first call, and then hears nothing. Not a no — just silence. The contact liked the product. But their product team has a backlog, there's no urgency, and your company doesn't have the brand weight of Coinbase or Fireblocks to force prioritization.
This is how most seed-stage integration pipelines die. Not because the product is wrong. Because nobody created the urgency to move.
That's the problem I was built to solve.
The Process
I don't just book calls.
I build the conditions that close them.
Before I write a single email, I'm doing market intelligence: who is in a trigger window right now? Then I build the BD playbook. The outreach is how we execute against it — and in APAC, that means relationships, not cold channels.
I identify which partners are in a trigger window — fundraising, launching a new feature, under competitive pressure. The strategy shapes every outreach, not the other way around.
I run both tracks simultaneously. APAC adoption creates urgency in US conversations. US traction validates for APAC. It's multiplicative, not additive.
I give your internal champion at the partner company the market context they need to win the internal argument — traction data, APAC signal, competitive pressure.
When we're done, you don't have a campaign deliverable. You have a working APAC pipeline, tested outreach, and relationships that compound as your product evolves.
The APAC Opportunity
The US has 50M crypto users.
Asia has 300M+.
Most seed-stage crypto companies are fighting for the same 50 million US users — competing with hundreds of other projects for MetaMask, Coinbase Wallet, and Ledger integrations. Meanwhile, OKX, Bybit, Bitget, TokenPocket, and imToken are largely inaccessible to Western companies through cold channels. Not because they don't want integrations — because their BD teams don't respond to people they don't know.
I'm Singaporean. I speak Mandarin. I have existing relationships across the APAC crypto ecosystem. The Asian market isn't a stretch goal for you — it's the uncrowded version of the same opportunity, and I'm the only way into it.
Why Me
Not a token marketing agency.
Not a 12-month BD hire.
| Token Marketing Agency | Senior BD Hire | HelloAlpha | |
|---|---|---|---|
| What They Actually Deliver | Content, community, token reach | Relationships (over 6–12 months) | Closed integrations in 90 days |
| APAC Access | Minimal to none | Rarely | Native — existing wallet relationships |
| Language & Culture | None | Rarely | English + Mandarin, Singaporean |
| Strategic Input | Marketing strategy | Deal execution only | Playbook design + hands-on execution |
| Cost | $5–15K/month | $150–200K/year + equity | $3.5K/month + 5% commission (first 3 months) |
| Time to First Result | 3–6 months (awareness) | 6–12 months (ramp) | 30 days (intro calls), 90 days (closes) |
Proof
Real results.
Built from scratch.
Zero APAC contacts, no wallet relationships, stalling pipeline velocity.
32 warm leads generated
OKX and Bitget in late-stage integration talks
Permanent APAC BD infrastructure — still active today
No tier-1 wallet integration, zero APAC volume.
Tier-1 wallet closed in the first 30 days
APAC pipeline established
No structured BD process, no enterprise pipeline.
52 warm leads booked
3 deals closed
First BD hire, no enterprise clients.
Toyota onboarded as anchor client
DSV and Kuehne & Nagel closed
When Yield.xyz engaged me, the deliverable wasn't 6 integrations. It was a working APAC BD infrastructure — relationships with the region's largest wallets and a tested process they can keep using as their product evolves. That's what 90 days builds: not a campaign, but a machine.
Who This Is For
You're the right fit if:
What People Say
Trusted by founders
and partners who've seen it work.
Let's Talk
Ready to close your integration pipeline?
My 90-day engagement is $3,500/month + 5% commission on closed deals for the first 3 months. I have one slot this quarter — the work is hands-on and I can't do it at quality for more than two or three clients at a time.
Book a 20-Minute Call →